Massive Galaxy X Leaks Will Protect Galaxy S9 From Dangerous Innovation
showcase new hinge technology and a bendable screen in a familiar flip phone format as a new patent reveals details of the innovative handset.
What it’s not going to do is take away from the financial potential of the Galaxy S9. Not only is Samsung expected to separate the launch of the two devices, the risky and advanced technology required of a folding smartphone will not feature in the flagship S9 handset - arguably the handset with the most earning potential for the South Korean company.
With the Galaxy X Samsung will show off its technological skill and maintain a solid claim on being the most innovative smartphone manufacturer in a specialist handset, without taking the dangerous step of committing the new technology to the S9 flagship.
Rather than push the folding screen technology into the Galaxy S9, Samsung is expected to release the Galaxy X to a limited market (possibly just its home territory of South Korea) with a relatively small production run. That will help answer some of the consumer focused questions around the handset, as well as gain knowledge around the marketing, user education, and user interaction with the device in the real world. Think of it like an extend open beta but of hardware instead of software.
Samsung has taken this approach before when introducing the curved edge to the screen. Initially available as a variant of the Galaxy Note 4, the Galaxy Note Edge was available in smaller quantities while the main phablet line continued. When it moved to appear in the S6 family, it was launched alongside a flat vanilla screened design. That continued in the S7 family, and it was only with this year’s Galaxy S8 and S8 Plus that Samsung went ‘all-in’ with the curved edge.
I’d expect that same approach to gathering information, acclimatizing users, and only then pushing ahead to the mainstream, to be employed by a folding smartphone. There’s an argument that the mainstream part of that process may never be reached with a folding phone, in which case - much like a concept car - the Galaxy X’s heritage will be to promote Samsung’s innovation in display technology and form factors, while the Galaxy S and Galaxy Note ranges continue to satisfy the general consumer
Compare that approach to Apple’s cavalier attitude to moving from fingerprint to facial recognition for biometric security in the iPhone X. The long-standing and accepted TouchID has been ripped out of the tenth-anniversary iPhone and is being replaced by a new facial recognition system. Apple - just like every technology company with new hardware - is promising that FaceID is secure, works with ease, and will be easier and more convenient to use than TouchID.
That’s a huge gamble, and the indications are that Apple is already suffering from pushing a new and untested technology into the iPhone X. With reports that yields are lower than expected and manufacturing time has been extended, the iPhone X is expected to be in short supply until Q2 2018.
Tim Cook and his team are not gods. If there are any issues with FaceID, just as Samsung took a hit with the incendiary Note 7 battery issues the iPhone X would face the full brunt of any unforeseen circumstances.
Apple went all-in on FaceID earlier this year. Samsung is taking a more cautious approach with the folding phone concept. One of these approaches ensures revenues remain steady while risking a small stake, the other takes a dangerous gamble at scale.
Now read why Samsung is in a quandary over the release date of the Galaxy S9…
">The last month has seen interest in Samsung’s folding smartphone project reach the mainstream. With a proposed name and model number, the Galaxy X looks set to showcase new hinge technology and a bendable screen in a familiar flip phone format as a new patent reveals details of the innovative handset.
What it’s not going to do is take away from the financial potential of the Galaxy S9. Not only is Samsung expected to separate the launch of the two devices, the risky and advanced technology required of a folding smartphone will not feature in the flagship S9 handset - arguably the handset with the most earning potential for the South Korean company.
With the Galaxy X Samsung will show off its technological skill and maintain a solid claim on being the most innovative smartphone manufacturer in a specialist handset, without taking the dangerous step of committing the new technology to the S9 flagship.
Rather than push the folding screen technology into the Galaxy S9, Samsung is expected to release the Galaxy X to a limited market (possibly just its home territory of South Korea) with a relatively small production run. That will help answer some of the consumer focused questions around the handset, as well as gain knowledge around the marketing, user education, and user interaction with the device in the real world. Think of it like an extend open beta but of hardware instead of software.
Samsung has taken this approach before when introducing the curved edge to the screen. Initially available as a variant of the Galaxy Note 4, the Galaxy Note Edge was available in smaller quantities while the main phablet line continued. When it moved to appear in the S6 family, it was launched alongside a flat vanilla screened design. That continued in the S7 family, and it was only with this year’s Galaxy S8 and S8 Plus that Samsung went ‘all-in’ with the curved edge.
I’d expect that same approach to gathering information, acclimatizing users, and only then pushing ahead to the mainstream, to be employed by a folding smartphone. There’s an argument that the mainstream part of that process may never be reached with a folding phone, in which case - much like a concept car - the Galaxy X’s heritage will be to promote Samsung’s innovation in display technology and form factors, while the Galaxy S and Galaxy Note ranges continue to satisfy the general consumer
Compare that approach to Apple’s cavalier attitude to moving from fingerprint to facial recognition for biometric security in the iPhone X. The long-standing and accepted TouchID has been ripped out of the tenth-anniversary iPhone and is being replaced by a new facial recognition system. Apple - just like every technology company with new hardware - is promising that FaceID is secure, works with ease, and will be easier and more convenient to use than TouchID.
That’s a huge gamble, and the indications are that Apple is already suffering from pushing a new and untested technology into the iPhone X. With reports that yields are lower than expected and manufacturing time has been extended, the iPhone X is expected to be in short supply until Q2 2018.
Tim Cook and his team are not gods. If there are any issues with FaceID, just as Samsung took a hit with the incendiary Note 7 battery issues the iPhone X would face the full brunt of any unforeseen circumstances.
Apple went all-in on FaceID earlier this year. Samsung is taking a more cautious approach with the folding phone concept. One of these approaches ensures revenues remain steady while risking a small stake, the other takes a dangerous gamble at scale.
Now read why Samsung is in a quandary over the release date of the Galaxy S9…
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