Oppo to increase production capacity from 15 million to 50 million devices a year
Jason, quality in-charge at Oppo’s Greater Noida facility, said the new factory is expected to be operational by next year. “Our older plant in Noida was closed and shifted to Greater Noida. Herein, we have established an SMT plant, which is in production of the main boards. As part of our commitment to the government's ‘Make in India’ programme, another facility is being constructed in industrial park and will be ready for operational use in 2019,” he said.
Experts said the move to start a new facility is in line with Oppo’s plan to take on rival Xiaomi, which aims to equip all its locally-produced phones with locally manufactured or assembled printed circuit boards (PCBs). Oppo plans to use PCBs made at its factory in Greater Noida for its sub-brand. The Indian government had imposed a 10% duty on imports of populated PCBs, camera modules and connectors, making the imports of the components expensive and thus forcing foreign brands to take up local manufacturing or assembling of PCBs. ET had earlier reported, citing industry sources, that China’s Vivo may also start PCB assembling in India soon.
In 2015, Oppo had constituted an R&D team for the next telecommunications standards and recruited experts for it. As per the latest IDC report, Oppo had a 7.4% market share in India’s smartphone market in Q1 2019, making it the No. 3 player after Xiaomi and Samsung, which have 30.3% and 25.1% shares respectively. The device maker’s current facility in Greater Noida is manufacturing through SMT lines and takes up production of the company’s popular and latest phones including Oppo F7. “We have been taking up production of Oppo F7 in this (current) facility and the batches manufactured here are out in the market,” said Jason.
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