From Selfies to Sixes: How OPPO Is Empowering the Nation's Youth
It’s a given that OPPO gives the best selfies, but the one thing that gives the brand an edge over others is its ability to connect with the youth. They know exactly what today's youngsters want and that's no mean feat. Their phones are high on both style and performance, and are nothing less than fashion statements. Youngsters love to flaunt their OPPO phones and click selfies wherever they go.
Now, speaking of youth, how can we not talk about their twin passions - Bollywood and Cricket? And brand OPPO has made a lasting impression on both fronts. Youngsters are willing to work hard to succeed and brimming with energy. They look up to people who exhibit the same qualities. OPPO knows this and as a result, they recently got youth icons Deepika Padukone and Sidharth Malhotra to launch their phones. This was nothing less than a masterstroke.
In keeping with the country’s obsession with cricket, they released a phone earlier this month exclusively dedicated to the sport - OPPO F7 Cricket Limited Edition. The phone was launched by cricketing stars R Ashwin, Hardik Pandya and Rohit Sharma.
The OPPO F7 Cricket Limited Edition comes with AI Beauty Technology 2.0 and a 25-megapixel front camera, that together give you the most beautiful selfies. With its shimmery diamond black exterior, this special edition phone is sure to turn heads wherever you take it. Three devices belonging to this edition even have signatures of the cricketers and the rest of the phones have special cricket covers.
OPPO’s association with cricket doesn’t stop at having cricketers as brand ambassadors and launching special phones. They’re committed to taking their relationship with the sport to the next level. To this end, the brand has decided to sponsor the cricket training of 20 kids for 2 years. This initiative is as part of OPPO’s CSR and aims to nurture and groom the cricketing talent hidden in Indian youngsters. This is youth empowerment at its best.
We all know that cricket is less a sport and more of a religion in India. Youth across the country look up to their cricketing idols and want to be like them. They have dreams in their eyes, but are unable to realise them owing to lack of opportunities.
It’s heartening then to see a youth-centric brand such as OPPO walk the talk and provide a platform to such youngsters to help them achieve their goals. A cricket training program like this not only adds to the talent pool of the country, but also reinforces OPPO’s position as a brand that is committed to the youth and is helping them achieve their ambitions. More power to OPPO!
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