JD is consolidating its reputation as a retailer of consumer electronics and appliances through a new partnership with the parent company of China’s leading smartphone brands Vivo, Oppo and OnePlus.

JD’s new cooperation deal means that users will be able to purchase directly from BBK Electronic’s offline stores via JD Daojia, the O2O arm of JD. Items ordered on JD Daojia will be dispatched directly from BBK’s 200+ brick-and-mortar stores scattered in cities like Changsha, Nanjing, Chengdu, and Chongqing. In addition, the partnership will extend to warehouse, membership system and promotion activities. The first batch of partnership stores will be launched in April.

This deal is part of a partnership between BBK, Tencent, and JD (in which Tencent has a stake). The three parties signed a strategic partnership at the end of February this year.

JD Daojia started as a one-hour delivery service amid China’s O2O boom and now partners with over 100,000 local merchants and provides on-demand grocery, fresh products, snacks, flowers, baking, and pharmacy shopping in over 30 cities, with more than 50 million registered customers and 20 million monthly active users.

BBK Electronics was first successful as a supplier for the games industry but has since become the world’s third-largest smartphone company. Rather than focusing on online sales as smartphone and hardware giant Xiaomi has, Oppo and Vivo have developed offline stores in lower-tier cities with great success.