Oppo Starts Operations In Japan, Launches Oppo R11s

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Oppo, the Chinese smartphone manufacturer which has also found a place in the world’s top five smartphone brands, has now expanded its operations to Japan. The company has forayed in the Japanese market with the launch of its flagship phone — Oppo R11s.

Apart from Japan, the China-based company is also looking to expand its global footprints. For that, Oppo is planning to roll out operations in the Europen market.

According to Deng Yuchen, chief of Japanese operations for Oppo, the company is currently in discussions with NTT Docomo Inc, KDDI Corp, and SoftBank Group Corp for its portfolio. He further adds that the company is making progress with two of those network operators. The Chinese phone maker is also in talks with MVNOs such as Y!mobile and Rakuten Mobile.

Commenting on expanding the Oppo brand to Japan, Deng Yuchen said:

Operating in such a demanding market can enhance our own strength and serve as valuable experience for us to tackle untapped European and US markets in the future. Success in the Japanese market will be an endorsement for our brand.

In a recent interview, Deng Yuchen has revealed that the company is planning to hire around 700 to 800 employees in Japan in the next two years for engineering, marketing, and sales positions. There’s a possibility that Oppo may also open a retail flagship store in Tokyo in the future.

Oppo, which was founded in 2004, is one the leading smartphone brand in China and currently sells its devices in about 30 markets, including Singapore, Australia, New Zealand, India, and Indonesia, among others.

The Oppo R11s, with which the company is foraying in the Japan market, features a 6.01-inch Full HD+ display with a screen resolution of 2160 x 1080 pixels and an aspect ratio of 18:9. The phone is powered by Qualcomm‘s Snapdragon 660 processor.

In Japan, the phone will be offered with 4GB RAM and 64GB of internal storage. Recently, the company had launched the 6GB RAM variant with 128GB onboard storage, but the 6GB RAM model remains China-exclusive.

Coming to the camera department, the rear camera features a combination of a 20-megapixel camera sensor with f/1.7 aperture and a 16-megapixel camera sensor with f/1.7 aperture. On the front side, there is a 20-megapixel camera sensor which comes with Artificial Intelligence (AI) features that support more than 200 facial enhancements, scene detection, and portrait mode.

The phone is running Color OS 3.2 and comes with Android 7.1.2 Nougat operating system out-of-the-box. Oppo has recently rolled out Android 8.1 Oreo update to the device in China. The Oppo R11s is fueled by a 3,205mAh battery, which supports company’s own VOOC fast charging technology.

While the Oppo has announced the Oppo R11s smartphone for the Japanese market, the company has not yet revealed any information related to its availability and pricing.