ADV: 3 Ways in which OPPO is leading the Selfie industry?
Leading the pack is always a tough task but some brands do it with such aplomb and nonchalance that competition is left gawking. OPPO has been a continuous leader in the field of selfies, with special focus on product imaging technology. According to a Nielsen report in July 2017, one of the most important purchasing factors for a smartphone is a good selfie camera and the first brand that comes in a consumer's mind is 'OPPO'.
Let's take a look at some other features that make OPPO the big daddy of the selfie game.
They know their tech well
With the launch of the OPPO F5, it further strengthens its position in the Indian market. With its latest innovation in artificial intelligence, OPPO has launched another Selfie Expert that provides real and natural selfies. F5 is the first phone to bring Artificial Intelligence into selfie feature in India and FHD+ full- screen display and 6GB RAM in its price segment. With more than 200 facial recognition spots that reference the image against a global database of human faces to learn facial features, shapes and structures, F5 can distinguish each person's face features from skin tone and type, gender, age and more. Its subtle yet natural beautification enhancements is not "one-for-all". And here's the best part, the enhancements will not be soft or feminine for males, children or babies will not receive enhancements that make them look like adults. Well if that is not celebrating uniqueness then what is!
A brand for youngistaan
OPPO today is undoubtedly the youth's choice when it comes to selfie phones. More than 200 million youngsters are using OPPO phones globally. Bollywood, Cricket, Television, Entertainment and Fashion, OPPO has ensured that it touches the right chords in its marketing strategy. Be it onboarding brand ambassadors like Sidharth Malhotra and Deepika Padukone, or getting associated with the launch of Spiderman: Homecoming and Dr. Strange or partnering with Baahubali, they are ensuring that they are present across platforms at the right time.
Rooting in India and contribution to the local
Let's take a look at some other features that make OPPO the big daddy of the selfie game.
They know their tech well
With the launch of the OPPO F5, it further strengthens its position in the Indian market. With its latest innovation in artificial intelligence, OPPO has launched another Selfie Expert that provides real and natural selfies. F5 is the first phone to bring Artificial Intelligence into selfie feature in India and FHD+ full- screen display and 6GB RAM in its price segment. With more than 200 facial recognition spots that reference the image against a global database of human faces to learn facial features, shapes and structures, F5 can distinguish each person's face features from skin tone and type, gender, age and more. Its subtle yet natural beautification enhancements is not "one-for-all". And here's the best part, the enhancements will not be soft or feminine for males, children or babies will not receive enhancements that make them look like adults. Well if that is not celebrating uniqueness then what is!
A brand for youngistaan
OPPO today is undoubtedly the youth's choice when it comes to selfie phones. More than 200 million youngsters are using OPPO phones globally. Bollywood, Cricket, Television, Entertainment and Fashion, OPPO has ensured that it touches the right chords in its marketing strategy. Be it onboarding brand ambassadors like Sidharth Malhotra and Deepika Padukone, or getting associated with the launch of Spiderman: Homecoming and Dr. Strange or partnering with Baahubali, they are ensuring that they are present across platforms at the right time.
Rooting in India and contribution to the local
OPPO's roots are deeply embedded in the Indian market. They offer customized products for the Indian audience that are manufactured in India. Recently, OPPO received a consent from The Foreign Investment Promotion Board to open single-brand retail stores in the country, to sell directly to consumers and add to its existing wholesale business. OPPO is the first global smartphone brand to receive this approval from the Indian government. The move will help OPPO expand its reach in the world's third-largest smartphones market as they will source 30 percent of the products locally. By 2017, the brand will open more than 550 service centres across India.
Post a Comment