Samsung's updated AI assistant Bixby to compete with Amazon's Alexa
Samsung has announced an update to its Bixby personal assistant software which was launched last year.
Bixby was initially launched exclusively for Samsung's flagship Galaxy series of phones.
The new Bixby 2.0, however, will be available to developers for implementation across a wide variety of devices not necessarily limited to Samsung.
This update will put Bixby in direct competition with other all-encompassing virtual assistants.
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