iPhone 8 vs Galaxy Note 8 - Apple could lose to Samsung in a BIG way, analyst predicts
Apple could lose marketshare amongst premium smartphones following the launch of the Samsung Galaxy Note 8, analyst Mark Moskowitz has claimed. Moskowitz’s latest analyst note claims Samsung is in position to claim more of the premium smartphone marketshare with the launch of its Galaxy Note 8. The Barclays’ analyst has also expressed concern that less than 1 in 5 potential iPhone buyers will be willing to spend $1,000 or more on a new iPhone. Apple is widely-tipped to target its next-generation iPhone (believed to be called iPhone 8 or iPhone X) at this premium price range. Moskowitz says even though the Note 8 is not “revolutionary”, it does represent a return to stiff competition in the premium smartphone market, particularly between rivals Samsung and Apple. The analyst note then shares doubts and predicts some of the challenge facing Apple. According to one of Barclays’ surveys, only 18 per cent of possible iPhone buyers will plan to shell out $1,000 or more for a new iPhone.
Only 18% of potential iPhone buyers are willing to spend $1,000+ for a new device Moskowitz writes: “While the device itself seems more evolutionary than revolutionary, we believe this launch represents the return of staunch competition into the premium segment ($700+ ASP) of the smartphone market following Samsung’s Note 7 debacle last year. “For Apple, we are concerned that the company needs to meet momentous investor expectations following the expected launch of three new iPhone devices in September. “This could be made more challenging when considering that only 18% of potential iPhone buyers are willing to spend $1,000+ for a new device (Wireless Subscriber Survey; 08/09/17), which is below the 30-35% figure investors seem to be expecting.” 1 of 54 Apple iPhone 8 will debut a brand-new all-glass look, with a curved OLED display Barclays believes Samsung has not been damaged by the drastic Galaxy Note 7 recall, citing the company’s growth in the premium market during the last quarter as evidence. As a result, the note forecasts Apple stock will continue to grow in the near future, but predicts uncertainty for the longterm. Barclays has lowered its AAPL target price 9% to $146 from the current $159.78. Samsung unveiled its Galaxy Note 8 smartphone at a media on August 23rd in New York City. Galaxy Note 8 ships with a 6.3-inch dual-curved Quad HD+ Super AMOLED, updated S Pen stylus and iris scanner. It’s also the first Samsung smartphone to include a dual-camera set-up. Samsung has fitted its new smartphone with a 12MP wide-angle and 12MP telephoto lens. Both of these are fitted with Optical Image Stabilisation (OIS) to reduce blur when capturing video and photographs in low-light. By using data from the two lens, the Galaxy Note 8 is able to recreate a 2x optical zoom. The Galaxy Note 8’s also includes a new feature dubbed Live Focus, which lets you control the depth of field and adjust the bokeh effect in preview mode and after you take the photo. Note 8 is also equipped with an 8MP Smart Auto Focus front-facing camera for sharp selfies and video chats. Meanwhile, iPhone 8 is widely-tipped to share a similar industrial design – dropping the physical Home Button from the front of the phone in favour of on-screen navigation and an edge-to-edge display. This almost edge-to-edge 5.8-inch OLED display is purportedly only broken by a small notch in the top bezel to house the front-facing cameras and 3D face scanner. iPhone 8 will use this new 3D sensor on the front of the device to scan users’ faces. According to those working on the new technology, the sensor is capable of scanning a user’s face and unlocking the iPhone in a few hundred milliseconds. It is designed to work even when the smartphone is placed on a table, rather than held up close to the face, it has been reported. The sensor records more individual data points than a fingerprint scanner, which in theory, makes it more secure than Touch ID. Previous rumours suggest the iPhone 8 will include OIS, Optical Image Stabilisation, for both lens used in the rear dual-camera set-up – something missing from the telephoto lens in the iPhone 7 Plus. It is also expected to ship with True Tone, a technology that Apple debuted with its 9.7-inch iPad Pro, and ProMotion, which launched this year with the 10.5-inch iPad Pro.
Apple iPhone 8 - Leaked photos, prototypes, concept images, and renders
Sun, January 1, 2017iPhone 8 is shaping up to be one of the most impressive Apple smartphones to date, with glass panels on the front and rear of the device, a curved borderless OLED display and no Home Button
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